Xyience Xenergy Enjoys Rapid Distribution with Kroger Co

Xyience Xenergy Enjoys Rapid Distribution with Kroger Co. In May, Xyience (http://www.xyience.com) announced a large volume distribution agreement, placing its Xenergy line of energy drinks with The Kroger Co., one of the largest retail food companies in the United States as measured by total annual sales. Since then, Xyience spokespeople report that Xenergy is in 1000 Kroger Co. retail outlets. "Our agreement is to place the Xenergy line of energy drinks in 2000 Kroger Co. stores", said Rueben Rios, Xyience VP of Sales. "We are very pleased to have Xenergy in 1000 stores in just two weeks. We know The Kroger Co. is committed to being a leader in the distribution and merchandising of food, pharmacy, health and personal care items. This is an excellent opportunity for the Xenergy (http://www.xyience.com/t-new_xenergy_flavors.aspx) brand to expand nationally and Xyience is excited and proud to have this arrangement with The Kroger Co."

The Kroger Co. operates 2,458 grocery retail stores in 31 states under nearly two dozen banners.

Xyience prides itself on being a complete active lifestyle brand developed to provide the healthiest, most scientifically advanced sports nutrition related products targeted to active life style enthusiasts, and is one of the fastest growing brands in the U.S.

In May 2006, Xyience Inc. entered the energy drink market with the launch of Xenergy. Like Xyience, the name Xenergy is the result of an interesting combination, in this case, the words Zen and Energy, and is pronounced "Zenergy". With the first flavor of Xenergy being Cran Razz, the Xenergy line now includes Citrus Clear, Big Apple, Blu Pom, Mango Guava and Pink Lemon flavors.

"We have achieved tremendous growth and traction in the competitive energy drink market", said Rios. "We are extremely pleased to be working with The Kroger Co., serving the community with what we believe to be an exciting premium product, Xenergy."

Early marketing success is attributable to Xyience's (http://www.xyience.com) strategic partnerships with the UFC, Spike TV, MTV, VH1, The Fight Network, and several trade magazines worldwide. These brand alliances have allowed Xyience to quickly become one of the most sought after brands in the world today. Xyience is strongly associated with health, fitness, mixed martial arts, and other forms of extreme sports.

For more information please visit http://www.xyience.com

Xyience Xenergy Enjoys Rapid Distribution with Kroger Co.