Chris Abraham will be responsible for the direction and
leadership of Unison's social media practice bringing his skills to
their global client base.
(Newswire.net--February 11, 2013)
-- Unison Agency, a global integrated branding agency
today announced the appointment of Chris Abraham—formerly president of
Abraham Harrison, LLC, a digital PR and marketing agency—as the agency’s
director of social media. Mr. Abraham will be responsible for the
direction and leadership of Unison's social media practice, overseeing
the integration of social media across all Unison's products and
“Chris Abraham is a rarity in digital experts, someone who can boast a
20-year track record in online communities and a combination of skills
in PR, marketing and technology,” said Robert Fardi, Co-Founder and
President of Unison. “We look forward to tapping those skills and
bringing them to our global client base.”
Abraham has had a web presence since 1993 when he joined The Meta
Network, a seminal online virtual community based in Washington, where
he learned the dynamics of online community development, social media,
social networking, and online collaboration.
In 1999, he
started blogging, focusing on community, connection, innovation, and
brand extension. Today, his insights on the rapidly shifting digital
world can be read on The Huffington Post, ChrisAbraham.com,
Biznology.com, Socialmedia.biz, and MarketingConversation.com. He has
also written for AdAge’s DigitalNext and Global Idea Network blogs.
At Abraham Harrison, his client list included Kimberly Clark, The
Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund,
International Medical Corps, Sharp, Pew and the Alzheimer’s Association.
As a technologist, Abraham has consulted T. Rowe Price, the US
Department of Treasury CIO, Friendster, Deutsche Telekom, and others.
His expertise in the digital field has been acknowledged by his peers
and the media: he was named a Top 50 Social Media Power Influencer by
Forbes, the #1 PR 2.0 Influencer by Traackr, and a top-10 social media
influencer by Marketwire.
As if all this weren’t enough, Abraham notes with a grin: “For what it’s worth, my Klout score was 77 the last time I looked.”
ABOUT UNISON AGENCY
a full-service brand and digital agency that develops integrated
solutions by combining strategic, creative and technological
capabilities to advance our clients’ brands across all touch points. The
agency fosters enduring customer devotion by creating digital brand
experiences that bridge the gap between offline and online interactions.
Unison strives to create rich, engaging and truly emotional experiences
in the digital realm. By combining high-impact media and seamless
usability with the latest technology in e-commerce, social networking
and digital mobility, Unison designs online brands that are
multifunctional, multi-sensory and multi-platform.
experience building powerful brands across a wide range of industries,
including financial services, government, food service, retail,
manufacturing, real estate, pharmaceutical, fashion,
entertainment/media, consumer packaged goods and beauty products.
Over the span of a decade, Unison has worked with clients in
thirty-five countries around the world, demonstrating its belief that
artfully designed brands are universally engaging and transcend cultural
and linguistic boundaries.