Chris Abraham

Wednesday, December 27, 2017

Crypterium turns investment vehicles into everyday spending money

Crypterium is a cryptobank with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that's as easy-to-use as the Starbucks App is for buying coffee--providing cryptocurrencies to mainstream everyday users.  Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency--lower transaction costs, speed of payment, removal of national boundaries, and so on--become real. Crypterium will free you to easily spend your cryptocurrencies IRL.

Bitcoins have been more stocks and bonds than actual cash

Right now, Bitcoins are almost strictly being used as investment vehicles. They're stuck like stocks or bonds into just something you track on your phone or look up online. There's enough of a barrier to entry--tech, cost, and expense--associated with converting government-backed fiat money into cryptocurrency that it's like owning 400 troy ounce (27 pound!) gold bars like they have in the movies. Sure, you're rich as hell at $515,778.38-per-London Good Delivery Bar but how're you going to move that money into a form that you can buy and trade with? It's both physically heavy and logistically-suspicious.

When it comes to cyrptocurrency,  the next step needs to be cryptobanking because even something that's as simple in Europe with the SWIFT network as sending a bank wire in America is expensive and a pain in the ass, requiring paperwork and signatures and even federal oversight. And that's just getting Greenbacks into a digital wallet like Coinbase or GDAX. That's even before buying your very first Litecoin, Namecoin, Dogecoin, PotCoin, Ethereum, and especially, Bitcoin.

I was an early adopter of Bitcoin

I have been playing around with Bitcoin (Ƀ) since 2009 when I played miner.  All this demanded was using my computer's CPU to mine blockchain blocks using an app in a way that resembles mining diamonds or gold: a new site is easier to mine than an old mine. The more mature the coin (Bitcoin is the oldest) the more brute computing "exertion" is required to make new cryptocurrency available, emulating the rate at which commodities are mined from the ground.

Even today, all cryptocurrency--Litecoin, Namecoin, Dogecoin, PotCoin, Ethereum, and especially Bitcoin--is tough to acquire. Scanned and uploaded Passports and Driver's License, a $50 international wire from your bank (which could result in your account being closed for money laundering), and then the constant threat of hacking, theft, market collapse, as well as the very real threat of being locked out of your own wallet forever. And then there's the daily limits on selling. And, of course, when I misplaced what's called a cryptocurrency paper wallet--the only access anyone on planet earth can ever access your coins--all was naught.

The age of panning for Bitcoins is over

Now, Bitcoin-mining demands supercomputing powers and more power costs than the coins had been worth. Since I started mining in the early days, even a commercial PC could mine actual Bitcoins. I wonder where I securely hid those first mined coins. After misplacing my private key--I lost my paper wallet! I pray to Saint Anthony every day (Tony, Tony, look around. Something's lost and must be found!)

Later, I had a vendor who insisted on being paid with Bitcoin back in 2010-2013. This was the first time I needed to move money from my bank account into my first--and most popular--digital wallet, Coinbase. It was good practice for now but it required me to formally order a wire transfer and then go down to the physical bank myself to fill out forms with a pen on paper and then be told that there was an actual chance that my international wire transfer would be scrutinized under some international money laundering law and that there was a chance that my assets would be seized, my access to the money would be frozen, and my account would be closed. Yikes! It never came to that but it was a pain in my butt (and that vendor is so rich in crypto that he can now buy and sell me like penny candy).

The future of money is cryptobanking

To get everything moving, Crypterium launched its own ICO (Initial Coin Offering) on Halloween that will remain open until January 12, 2018.

Simply put, according to Wikipedia, "an initial coin offering (ICO) is a means of crowdfunding centered around cryptocurrency, which can be a source of capital for startup companies. In an ICO, some quantity of the crowdfunded cryptocurrency is preallocated to investors in the form of "tokens," in exchange for legal tender or other cryptocurrencies such as Bitcoin or Ethereum. These tokens become functional units of currency if or when the ICO's funding goal is met and the project launches."

In the case of Crypterium, they have the CRPT Token.  The price of a CRPT Token has been set at 0.0001 Bitcoin in order to make the initial buy in affordable and accessible in these times of $16,037 Bitcoins. Crypterium is accepting payments in Bitcoin, Etherium, and fiat currencies such as US Dollars, Euros, etc.

Sisyphus mines Bitcoin

It's pretty exciting that the future of banking is a currency without country. That the value of cryptocurrencies are based more on mass hysteria and a quest for value than on the strength and power of a nation's military. While technically cryptocurrencies can be fiat currencies, Bitcoin, for example, has a limited supply. Bitcoin is the Manhattan and Bay area of Cryptocurrencies.
No matter what, there will never be more than 21 million BTC ever produced.

What's more, the closer the currency is to 20999999.9769 BTC, the exponentially harder it will be to mine them: the cost of the hardware required to mine the coin and the amount of electricity required to power that level of brutal computing will probably mean only nation states with access to free electricity (The Three Gorges Dam is a hydroelectric gravity dam, after all).

That's one of the greatest things about meta-coins like the CRPT Tokens: they allow you to straddle the value of a variety of altcoins. You can invest in a variety of cryptocoins and spread your money around and, as Bitcoin becomes too expensive for you or it stagnates (probably won't, it'll surely reach $1 million-a-coin at least), you can cross invest and make sure you're able to work in an environment where your cryptocurrency daily driver won't be so volatile that the pizza you bought at 11PM for $10 actually cost you $700 because of market volatility. You'd hate that right? Even though that's a stupid thought game (when I was living in Berlin, a Euro cost $1.30 and a Pound Sterling cost $2, now it's closer to $1.10 and $1.30), volatility is only good when you're holding and not when you're spending.

I look forward to Cryptobanks like Crypterium because I like the idea of being supranational and not relying on US or German banks and banking. I love the idea of having my wealth and value swirling both safely and accessibly somewhere in the cloud. And while cryptocurrencies don't have to be cloud-based and can be actual real things in the form of a private key in a paper wallet, both accessibility and convenience are important for me. So, until now, I have relied on Coinbase, and in the near future, I shall be relying on cryptobanks like Crypterium.

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Tuesday, May 09, 2017

Win lifestyle influencers over with generosity and attentiveness

It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways. Your favorite lifestyle influencers are actively vetting you with the same rigor you’re using to discern whether they’re influential enough to be worth the pot full of money you’re willing to pay them for post or partnership.
Some agencies on Madison Avenue are starting to get it as is David Goldsmith,  Chief Strategy Officer at WEGO Health. They’ve been working on building respect-based and trust-based influencer relationships with his caregiver and patient community for over ten years before opening up the 100,000+ influencers they’ve cultivated over that decade to organizations, companies, and brands outside of their agency-side.  The result is WEGO Health ExpertsGerris partner Dan Krueger and I jumped on a call with David Goldsmith last week Friday and it was kismet city. David and I are fellow alumni of The WELL (cja@well.com here) and we’ve obviously been involved and engaged by online communities since before the web via the world of text via telnet, an Gopher- and USENET-based Internet.
We also recognize that most every message board registration, Twitter-handle, Facebook wall, every single channel on YouTube and profile on Instagram represents a beautiful child of God and not just a Klout score or a sticky metric or an Influencer Score or a follower/friend/subscriber count or even an engagement.
Even lifestyle influencers and lifestyle bloggers and Instagrammers, who are pretty much all lifestyle influencers, and the lifestyle YouTubers with their lifestyle channels are beautiful children of God as well and deserve to have every one of their perceived Millennial snipes, snarks, and the perceived lack of appreciation and perceived entitlement that they exude forgiven because they’ve been treated like crap a lot before they became the bells of all the balls and have taken over advertising for where all the ad dollars are going these days.
Forgive them and “Be Kind; Everyone You Meet is Fighting a Hard Battle” — remember, hugs not horns. No matter how jerky they’re all being to you, suck it up buttercup — they’re just doing what you’ve done: exerting all that leverage and newfound power back on you. Either way, it doesn’t change the fact that we’re all looking for connection, appreciation, respect, and understanding — including insufferable Millennials.
YouTube calls all these people creators. They’re artists: screen-ready, podcast-ready, photo-ready, and are willing to put in the time in. If you read last months article in the New Yorker, #Vanlife, The Bohemian Social-Media Movement, you’ll quickly learn how much work goes into taking Instagram selfies of your leisure, surf-obsessed, life living in a van with a super-hot lover. It takes hair and makeup and a bit of samulacrum to turn the back of a van into the place of dreams where toned, tanned, terrific legs prop up against a van wall while the beautiful #vanlover lingers, lounges, and reads the real life hard-back book of some French philosopher or maybe Goethe.
So, I believe that their aggressiveness and the surliness and snark is a direct response to how they as a group have been treated in the past. They’ve grown so worried about the fickleness and thin skin of their advertisers and sponsors that everyone in the world, it seems, has a Patreon account. The tagline of Patreon? “Best way for artists and creators to get sustainable income and connect with fans.” For those of you not in the know, “Patreon is an Internet-based platform that allows content creators to build their own subscription content service.”
It’s like a persistent Kickstart for makers and digital artists. But instead of raising money to launch a product, business, or the remake of a movie, Patreon allows fans to directly pay online influencers to continue have the freedom and incenting to keep on making and creating.  It also allows all the patrons to curry favor and earn the power to request online mentions, to get a call out, to be featured, to be named in closing credits, or to have the leverage to influence future content or topic.  Money from Google isn’t reliable and agency product sponsorship can be patchy but having the financial support of your friends, fans, and followers turns out to be the gift that keeps on giving.
Yes, we’ve driven them to that and it’s totally fair. We do care more about numbers, reports, ROI, and impact more than we care about the contributing parts of that Borg.  To too many of us, they’re more “the influencers” and “the micro-influencers” than they are the lovely individual named Jamie Morton, the Trihardist.
So, mea maxima culpa, actually, because while Dan and I were on the phone with David Goldsmith, it occurred to me that lifestyle influencers can separate their opinions from their compensation. Quite a few months ago, one influencer responded to my outreach by asking for payment but adding that that money wasn’t to buy the review but to pay for his time. It was an opportunity cost and in no way buying content.
That there are only 24-hours/day and only seven days in a week and only 365 of those days in a year and $250 bought one of two of them.  From learning about how David Goldsmith actually advocates for his 100,000 healthcare and medical patient and caregiver influencers and experts, getting them consulting gigs and speaking gigs and actually taking them to the next level, grooming them into topic expert consultants, what Madison Avenue is doing, building partnerships with their influencer network, is very appealing and a very smart innovation.
While Dan and I are still the experts in earned-media micro-influencer marketing with over a decade of practice and almost twenty years of combined experience, we’re very excited to start building relationships with other influencer marketing agencies, consultancies, and agents.
If you’re interested in learning more about influencer marketingmicro-influencer marketing, or earned media micro-influencer marketing, please call me or email me or check out my company site or my own personal website — I look forward to connecting.

Tuesday, November 29, 2016

Old School is New School by Nate Paul

I’ve never liked the old saying that those who don’t study history are doomed to repeat it. To me, history is a goldmine of proven ideas just waiting to be uncovered. It may just be that the “Next Big Thing” happened long ago.
Nate Paul is President, CEO & Founder of World Class Capital Groupa leading national commercial real estate investment group.

Tuesday, February 10, 2015

Long Tail Blogger Outreach Webinar from Chris Abraham of Gerris Corp

Did you guys see this?

Thursday, January 15, 2015

How to Affiliate with Team Grotto on the Concept2 Logbook

Wednesday, October 29, 2014

Maybe "bird brain" is a compliment.

Monday, October 27, 2014

Crowdfunding, Entrepreneurship, and Relationship Marketing in Social Med...



My very first Google Hangout panel webinar discussion thingy.