Brand New Marketing Blog Marketing Conversation

The Unique Challenges of Telecommuting
Filed under: Abraham Harrison LLC, Telecommuting, Remote Work, Virtual Team
A number of companies have realized the advantages to allowing some of their employees to work remotely. Obviously, these companies save money by not having a workspace for these employees.
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No Comments » Posted on June 28th, 2007 by Taylor Donlan
A Line in the Spam
Filed under: Online Messaging, Blogger Ethics, Online Marketing, Spamming
There is a legitimate difference between online marketing and Spam. Some people say the difference is Relevancy. Okay, this is close; but there needs to be another element involved: Value. Mmm - organically grown and very delicious Value.
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12 Comments » Posted on June 25th, 2007 by Aaron
Web 2.0 vs. Traditional: The inability to think outside of one's self
Filed under: New Marketing, Web 2.0, Mainstream Media, Advertising, Traditional Marketing, Old Marketing, Old Media, Commercials
Joe Jaffe is frustrated after reading that, yes, upfront is supposedly on the upswing. That's understandable…although to me, it's not about numbers, its about the attitude that upfront is back. It never left. It's just not as strong. And it isn't bouncing back. But it still exists and it will continue to exist. Read more…
3 Comments » Posted on June 25th, 2007 by Jonathan Trenn
Thoughts on Marketing
Filed under: New Marketing, Blogging, Online Advocacy, Brand Ambassador, Marketing Strategy, Advertising, Online Advertising, Markets are Conversations, Online Branding, Brand, Branding, Brand Promotion, Advertisements, Managing Conversation, Blogads Advertising
When I hear the word "marketing" I get something of a fright. What is it about marketing that on one level repels people and on another level seems to be such an integral part of our lives. The other day I came across a cartoon published in the San Francisco Chronicle - it was a spoof on a large neon billboard right as you get off the Bay Bridge in Oakland. Read more…
No Comments » Posted on June 22nd, 2007 by Saul Wainwright
Brand and Image are not the same
Filed under: Brand, Branding
A while ago I had a brief exchange with a VP of Marketing of a company that's actually in the marketing arena. I had stated my definition of branding…
"A brand is what creates a collective sense of vision, perception, image, or experiences that a significant amount of current or potential customers relate to a specific product or service. To be successful, the brand must elicit supremely positive benefits to provide a solution, it must differentiate itself from the competition, and it must be consistent and long-term."
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2 Comments » Posted on June 22nd, 2007 by Jonathan Trenn
Brand Building
Filed under: Brand, Branding
First of all, let's define what a brand is, shall we? It's not as easy as it sounds. Every time I see a definition, I see an opportunity for others to point out flaws in the definition.
Here's your opportunity to point out flaws in mine.
A brand is what creates a collective sense of vision, perception, image, or experiences that a significant amount of current or potential customers relate to a specific product or service. To be successful, the brand must elicit supremely positive benefits to provide a solution, it must differentiate itself from the competition, and it must be consistent and long-term.
I don't know. Is that OK? Tear it apart if you'd like.
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4 Comments » Posted on June 21st, 2007 by Jonathan Trenn