Xenergy line of energy drinks to be in 95 Arizona Albertsons stores

Xyience Xenergy To Be Distributed In Arizona Albertsons Stores

Xenergy line of energy drinks to be in 95 Arizona Albertsons stores

Las Vegas, Nevada (PRWEB) July 7, 2007 — Officials at Xyience announced a large volume distribution agreement, placing its Xenergy line of energy drinks in 95 Arizona Albertsons stores beginning August 1st, 2007.

Albertsons, Inc. now part of the SuperValu family of retail stores, is the second largest operator of grocery stores in the United States, trailing only the Kroger Co.

“Albertsons and SuperValu represent a tradition of fresh thinking,” said Rueben Rios, Xyience VP of Sales. “They have over 135 years of food logistics innovation, coupled with an established retail expertise. Xyience has an opportunity to make tremendous strides with its expansion into the energy drink market. Xenergy in Albertsons stores assures us that we will be a major player in this market.”

In May 2006, Xyience Inc. entered the energy drink market with the launch of Xenergy. Like Xyience, the name Xenergy is the result of an interesting combination, in this case, the words Zen and Energy, and is pronounced “Zenergy”. With the first flavor of Xenergy being Cran Razz, the Xenergy line now includes Citrus Clear, Big Apple, Blu Pom, Mango Guava and Pink Lemon flavors.

Xyience prides itself on being a complete active lifestyle brand developed to provide the healthiest, most scientifically advanced sports nutrition related products targeted to active life style enthusiasts, and is one of the fastest growing brands in the U.S.

“We have achieved tremendous growth and traction in the competitive energy drink market,” said Rios. “Xenergy in Albertsons will most assuredly contribute to our continued expansion. Xyience is excited with the opportunity to serve Albertsons customers with what we believe to be an exciting, premium product, Xenergy.”

Early marketing success is attributable to Xyience’s strategic partnerships with the UFC, Spike TV, MTV, VH1, The Fight Network and several trade magazines worldwide. These brand alliances have allowed Xyience to quickly become one of the most sought after brands in the world today. Xyience is strongly associated with health, fitness, mixed martial arts and other forms of extreme sports.

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