Chris Abraham

Monday, March 26, 2012

Free Webinar: Global Search Marketing with Mike Moran

Be sure to register to attend Mike Moran's next free webinar titled Global Search Marketing -- it is on April 3rd at 11am Eastern. Mike Moran is actually the guy who wrote the book on search marketing so here's the deets -- but first, please register!

Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it—those three keys will give you search marketing success in any country. If you've been unsure of whether you have what it takes to market globally, don't miss this chance to find out.

In this Webinar, you’ll find out how to use social media to listen to your customers and gain insights into their interests.  Mike will show you how to segment and target your international markets by using different keywords for each country and each language.  He’ll discuss how to test to see if your marketing is working, and how to optimize your web site so that you can be found by customers worldwide.

In this free 30-minute Biznology® Webinar, Mike Moran explains how to listen to your international customers, determine their needs and choose keywords for each market segment.  He’ll show you how to work with translators and use proper coding so that your web site can be found by search engines globally.

Special sponsored presentation by Brick Marketing, Marketing Pilgrim, and Social Ally

Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

Sunday, March 25, 2012

Free Webinar: How to Map Your Brand's Social Graph sure to join Sally Falkow and me for a free webinar on March 29th entitled How to Map Your Brand's Social Graph -- please register now! Here are the details of the webinar:
Every brand is surrounded by the people they interact with every day: customers, prospects, analysts, the media, vendors, authorities and the community.

In the past marketers and PR people have been advised to do what is called an "environmental scan" to identify stakeholders and trends in the environment.

Now that your stakeholders are online that 'scan' has to include mapping the social graph of your brand: who is part of that social graph, where they are active, what they're doing online, who they're connecting to and having conversations with, and what they are saying about your brand.

Find out what the social graph consists of, how to map it, and why this is so important for your brand.

Presented by

Sally Falkow
CEO Social Ally
Chris Abraham
President, Social Ally
I would really love to see you all there!

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Tuesday, March 13, 2012

Funny infographic: what if you had your laptop back in time

Humans and laptops: What could you do with a single laptop in the past I often forget how much in the future I live because this future is my present. But, what would happen if we could bring a brand new laptop into a time machine and go back into history. Well, this infographic from Dell is both funny and sobering, especially when it comes to the 9,000 human code breakers it took at Bletchly Park during World War II to break the Enigma cypher that "could have been broken with a laptop and a simple Java Script." We are in the future, jetpacks be damned

Humans and laptops: What could you do with a single laptop in the past?

Back in November, we posted an infographic entitled “Humans vs Laptops – How smart is you computer?” that compared the different skills of humans against computers… the good news is, humans won out. For now! Continuing in this vein we thought it might be interesting to think about what we could have done with laptops through the ages of time. Would the Mesopotamian scribes have been able to write down more great speeches with a laptop than with a wax tablet? What could the Roman empire have done with computers? And just think about what Leonardo Da Vinci could have accomplished if he’d replaced his paper notebook with the latest laptop deals! Take a look below at our ideas. What great moments in history do you think could have benefited from access to computers?

Tuesday, March 06, 2012

Free Google+ for Business Webinar you interested in using Google+ for your company, but don’t know where to start?  Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?

Are you curious about Google+ Brand Pages for your organization but don't know how to start?

Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform?

Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google? In this Webinar, you’ll find out how to:
  • Set up your G+ personal account and profile, the basis for inclusion on the G+ for business community 
  • Set up your G+ Brand Page to best promote your brand and attract customers 
  • Create and share content with the goal of engaging current customers as well as prospective customers and partners 
  • Use G+ Circles and Hangout as a way of targeting and engaging with your followers 
  • Set up your privacy on your personal G+ to optimized search engine indexing for maximum SEO impact. 
In this free 30-minute Biznology® Webinar, Chris Abraham explains how to set up Google+, from your personal G+ profile to your corporate Brand Page.

Chris will show you how to open up your page for maximum SEO benefit and share ways to attract followers and keep them interested.

Chris will also explore ways of engaging your followers so that they become both brand ambassadors and customers. Special sponsored presentation by Abraham Harrison LLC, Brick Marketing, and Marketing Pilgrim Chris Abraham is one of the bloggers at Biznology.

Chris is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management.

Chris was recently named as one of the top 50 social media power influencers on Forbes and one of the top 10 social media influencers of 2011 by Marketwire.