Chris Abraham

Monday, June 30, 2008

Our Three Winners in the Life Changing Box Game!

Congratulations to Kristie Lake &Adrienne Lamond who have both won our third prize, a 20" Full HD LCD Sharp Aquos TV!

20-inch HDTV

Congratulations to Christian Jolicoeur &Katie Merle who have both won our second prize, a 52" Full HD LCD Sharp Aquos TV!

Christian Jolicoeur

Congratulations to Marcus Baskerville of Sacramento, California, who has won our first prize, a 32" Full HD LCD Sharp Aquos TV!

Marcus Baskerville is the 1st Prize Winner of the Life Changing Box! Marcus won a 32" Full HD LCD Sharp Aquos TV

You can learn more at the Life Changing Box game http://lifechangingboxgame.com. Prizes range from $400-$14,000 and include 52" LCD Full-HD TVs, all-expense-paid trips to Japan, and all-expense paid trips to New York City to see one of the last Yankees game in the old Yankee Stadium before it's closed for good.

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Tuesday, June 17, 2008

Win Big With the Life Changing Box Game!

Hello. This is the Life Changing Box. A box that holds the potential to change things for the better. A game that has the potential to give out some really cool stuff. What does the box hold for you? Click to find out. Play the Life Changing Box! Prizes include 52" flat screen televisions, exclusive tickets to sporting events, international trips, home theater systems — 20 prizes in all — with values ranging from $400 to $14,000. There are two of everything so everyone who wins a prize wins its twin for the person who invited him or her.

What is this “Life Changing Box” you speak of?

Life Changing Box is a game where you win big fancy prizes.

How do I win a big fancy prize?

First, install the Life Changing Box game. Then touch one (or all) of the Life Changing Boxes to get in the game.

Then what?

Then you wait. YES, you wait and you watch. This game is based on timed rounds where a Box either opens and gives it’s holder a prize or it randomly jumps to someone else. If you are one of the people who touched the Box, then this person could be you.

Then do I win a prize?!

You might! But you’ve got to be on the ball, or more correctly you’ve got to be on the Box. If at the end a round the box hasn’t opened for you, it’s outta there and on to someone else.

I want a prize!! Do I keep touching?

You are clever! That is exactly what you do! After each round the game resets and you have to touch again so the box knows to jump to you.

Can I cheat?

A little bit. If you invite a friend to play and they win, you win the exact same prize!

What!?!?

You heard right. You don’t even have to win to get a prize. If the friend you invited wins YOU ALSO WIN THE EXACT SAME PRIZE!! Invite as many friends as you like, every time they win you win.

This game is awesome!

Yes it is.

Sooner or later these Boxes are going to open and if I keep touching I’m going to get the Box and the prize!

That’s the spirit! Now let’s play

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Thursday, June 12, 2008

Win Big Prizes with Life Changing Box

One great thing about owning a Social Media PR firm is that I get to do cool stuff. Another great thing is that I can bogart some of the stuff. Well, I am number-one box of the Life Changing Box, which you can see over on my Facebook Profile! (Please feel free to add me) I will be holding onto the box for a full eight hours today, so feel free to "touch my box." You know you want to -- and you don't have to go "through" me -- feel free to just join up yourself directly! I have a feeling that you can add the app to your Facebook Pages as well -- check it out! (Via Chris Abraham)


Long story short:

The game launched at 10AM today, June 12th. Prizes include 52" flat screen televisions, exclusive tickets to sporting events, international trips, home theater systems -- 20 prizes in all -- with values ranging from $400 to $14,000. There are two of everything so everyone who wins a prize wins its twin for the person who invited him or her. Lowe's client doesn't want to be revealed just yet, so please plug some words into the query box on the teaser site, LifeChangingBox.com.

Please enjoy this handy widget you can come back to again and again to watch the current course of the 10 boxes as they move around, awaiting to be touched by you!


More...Well, to quote my very own Social Media News Release:

Life Changing Box Facebook Game Launches!

The Life Changing Box game is a Facebook application believed to be the first of its kind…A contest with BIG PRIZES - many worth thousands of dollars!

Quick Links: News Facts | About Life Changing Box Facebook App | Screen Captures | About LifeChangingBox.com | About Lowe Worldwide | About Abraham Harrison | Contacts | Social Media | Tags

News Facts

  • Life Changing Box the game is an application for Facebook which resembles Hot Potato in reverse. In our case, the “potato” is a box and inside each box is a prize. The goal of the game is to be in possession of the box when it opens, thus winning the prize. Part of the fun of Facebook is the option to invite your friends to install an application you enjoy. We encourage you to do so with a creative twist. If someone you invited into the game wins a prize, you win the exact same prize!
  • There are 10 boxes total in the game. The currency the game uses to allow players to take possession of the box is called a “Touch”. Players get 24 “Touches” per day. Each “Touch” enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players that entered that Round. A Round lasts between 30 minutes and 8 hours, randomly decided by the application. If the box didn’t open that Round, a new Round will begin and everyone must “Touch” the box again to participate.
  • Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play
  • Click here to go to the Life Changing Box Facebook application page

About Life Changing Box Facebook App

LCB is a lottery-style game based around 10 boxes that open to give prizes to whomever is in possession of them.

Enter to Win

To get possession of a box you go to its application page and “touch” the box. Whoever touches the box first is in possession of it. Email and other contact info must be entered in case you win. The pic and name of the holder appears next to the box on the app page.

Gameplay

The game play is based around timed rounds where a box either opens to reveal a prize or jumps to another player's page.

If you have touched the box you are in for that timed round only.

If someone else is in possession of the box for that round, your touch means that you are eligible to get the box only if it doesn’t reveal a prize on that round.

Then you are in a pool of people that the box will randomly jump to.

Strategy

All 10 boxes appear at the same time but they open sequentially over a four-week period. Nobody knows when they open, or how many rounds of “touching” there will be until they do so you get a limited number of “touches” per box to use at your discretion. You choose if you want to sit out a round and save your touches. If someone else wins and you have touches, you can roll them over into another game. If you invite a friend to the application and they win, you win a duplicate prize.

  • There are 10 boxes total in the game
  • To gain possession of a box, users use a currency called a Touch
  • All players get 24 “Touches” per day
  • Each Touch enters the player into a Round
  • At the beginning of each Round, the box will randomly jump to one of the players who entered that Round
  • The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application
  • If the box doesn’t open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate
  • 20 prizes will be awarded with values ranging from $400 to $14,000
  • If you invite a friend to the application and they win, you win a duplicate prize
  • Click here for the rules and regulations

Screen Captures

(click on thumbnail to view full-sized image)

About LifeChangingBox.com

  • The Life Changing Box is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses
  • LifeChangingBox.com is a mysterious website designed to intrigue users and let them guess what is inside this “Life Changing Box.” This first of its kind contest will run for one month starting on June 12th, 2008
  • Shhhhh! Try these words in the search bar (but don’t tell anyone!):
    japan, takumi, komayama, baseball, mlb, sports, world series, home run, diamond, catch, hit, bat, swing, glove, catcher, short-stop, hitter, batter, grand slam, bases, loaded bases, stadium, major league, pro, professional, pastime, Pennant, uniform, outfield, out, fly ball, foul, umpire, fans, seats, tickets, dugout, couch, run, score, safe, call, official, play, slide, signal, contract, stealing, cleats, walk, pop-up, heckler, fanatic, stats, cards, card, mitt, bullpen, inning, infield, color, crystal, HDTV, light, molecules, contrast, hertz, refresh rate, pixels, resolution, high def, high definition, home theater, remote control, display, flatscreen, big screen, picture, image, clarity, brilliance, transmit, transmission, spectrum, 108 inch, portal, window, viewing, friendly, sun, solar panel, energy, efficiency, carbon footprint, ecosystem, ecology, save the environment, nature, natural, earth, planet, light, air, water, animals, birds, clean, renewable, grid, power, future, tomorrow, responsible, generate, generation, sustainable, mother earth, habitat, species, food chain, change, harmony, low emissions, summer, spring, kitten, life, movies, film, action, comedy, romance, chick flick, hollywood, horror, terror, stars, celebrity, sitcom, documentary, channel, surfing, classics, script, dialogue, cinema, art, expression, acting, show, shows, commercials, soundtrack, theater, news, cartoons, prime time, ratings, re-runs, director, genre, audience, flick, blockbuster, live, on air, season, video game, theater, game, calculator, pencil, mechanical pencil, japanese, scientist, factory, technician, engineer, invention, inventor, innovator, innovation, leader, first, company, brand, pioneer, legacy, technology, electronic, electronics, advancement, vision

About Lowe Worldwide

Lowe & Partners WorldwideLowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services companies.

Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

About Abraham Harrison LLC

Abraham Harrison LLCAbraham Harrison understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way—our primary and sincere goal. www.ahllc.eu

Contacts For Press Inquiries

Sal Taibi
President, Lowe New York
sal.taibi@loweworldwide.com
(212) 605 8750

Social Media

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Tags

TV, electronics, travel, environment, Japan, baseball, solar, LCD, flat screens, consumer electronics, game, Facebook app, Facebook, Life Changing Box, lifechangingbox.com, Facebook Application, game, hot potato, musical chairs

Here's the official Press Release from Lowe Worldwide:

Lowe Launches First-of-its-Kind Facebook(R) Application
12/06/2008 - 13:00

Today Lowe Worldwide announces the launch of an industry-leading application on Facebook Platform called The Life Changing Box. The application, developed by Lowe New York for one of the agencys global clients, is an interactive game giving users a chance to win prizes, some of which are worth thousands of dollars.

The Life Changing Box is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses.

The application on Facebook Platform resembles the classic game Hot Potato, only in reverse. Facebook users who install the game can take possession of a box from another player, which is then passed around to other friends who have installed the The Life Changing Box application. The goal is to be in possession of the box when it opens, thus winning the prize it holds inside.

There are 10 boxes total in the game. To gain possession of a box, users use a currency called a Touch. All players get 24 Touches per day. Each Touch enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players who entered that Round. The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application. If the box doesnt open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate. 20 prizes will be awarded with values ranging from $400 to $14,000.

We are excited about this groundbreaking contest we are bringing to Facebook Platform. It is a unique offering that will give users the chance to win actual, tangible, valuable prizes rather than just the virtual trinkets usually found on Facebook, commented Mark Wnek, Chairman of Lowe New York. What is really great about this program is that if someone invites a friend to play the game, and their friend wins a prize - they win a duplicate prize. This will add significantly to the viral nature of this program while increasing the level of both awareness and engagement with lifechangingbox.com.

Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play. The game will last through July 14, 2008, to coincide with the full launch of lifechangingbox.com.

About Lowe

Lowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the worlds leading organizations of advertising agencies and marketing services companies. Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

Lowe New York
Sal Taibi, 212-605-8750
President

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Sunday, June 08, 2008

Online Marketing and Online Brand Protection Services

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the digital space. Additionally, we offer our expertise in the areas of profiling, intelligence, forensics and crisis management. Although Abraham & Harrison offers its clients the ability to cherry pick the services that best suit their needs, we strongly suggest customized, tailored packages of services for most clients, as our experience has proven the power of an integrated, comprehensive approach.

Please see our website for further information: http://www.abrahamharrison.com/

Abraham Harrison LLC Services

Online Publicity and Blogger Relations

Not unlike traditional public relations, the Abraham & Harrison Online Publicity and Blogger Relations strategy not only identifies the right people for you to be talking to, but also connects these people with your brand and your message. In targeting the true online opinion leaders, we are able to not only hone in on the demographic communities that matter most to your brand, but also promote your products and services in a favorable light. Online Public Relations is an ideal brand awareness and brand promotion solution for small to mid-sized businesses looking to increase their visibility online. In leveraging the constant flow of online chatter, the Abraham & Harrison team creates and fosters relationships based on like-mindedness, or the opinion leader’s likelihood to be receptive to your brand and messaging. It is the relationship building aspect of this program that makes Online Publicity an optimal solution for prospective clients that have the infrastructure to support and maintain relationships with interested parties.

Examples of typical Online Publicity campaigns include: Event Publicity, New Product Launches, Crisis Communication, Brand Re-Information Campaigns, Overall Brand Awareness/Promotional Efforts.

Online Grassroots and New Media Marketing

Also referred to as Online Advocacy or Online Guerilla Marketing, Online Grassroots and New Media Marketing is an integrated approach to identifying and reaching your targeted demographic from the bottom up. These programs are a quick and effect means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc. This strategy involves the development of key creative and general messaging by the client and allowing our team of Online Grassroots experts to run with it, determining the best way to roll that up into what the demographic audience would be most receptive to. As opposed to the much targeted approach of Online Publicity, Online Grassroots Marketing allows us to capitalize on the “long tail,” or the complex nature of online chatter in which dialogue about our client’s brands isn’t always localized within its primary, secondary or tertiary demographic targets.

Examples of typical Online Grassroots Marketing campaigns include: Social Network Marketing, Asset Distribution, Social Media Marketing, Viral Marketing.

Business Intelligence

Collectively, the Abraham & Harrison Management Team has over 5 decades of global branding and marketing communication strategy experience. It is with these years of experience that we have learned that for some clients, their bottom line is most affected by having real-time, accurate business intelligence information about market landscape, trends in their overall brand perception and valuable online opinion about their competitors. The deliverable on these initiatives is a comprehensive, detailed report, evaluating and analyzing trends within the mediasphere; blogosphere; user generated content outlets, message boards and forums. The Online Business Intelligence service also gives the prospective client to determine which demographic communities about which they are most interested in gaining information. These reports can be delivered as a one-time State of the Union analysis or as an ongoing trend analysis, depending on the client’s needs.

Search Engine Services

Brand of the world, large and small, know that visibility of favorable content within key search engines can make or break your marketing and public relations initiatives. In addition to offering tailored marketing communication and business intelligence solutions to our clients, Abraham & Harrison is also a full-service Search Engine Marketing agency. Programs falling within this department include: Traditional Search Engine Optimization (Promotion), Defensive Search Engine Optimization (Protection), Domain Name Protection and Domain Name Services.

Online Reputation Clean-Up and Defense

Despite providing Internet users with a wealth of accurate information, some brands have faced the hard reality of the adverse affects that negative online chatter and mis-information can have. Fortunately, the majority of these trends can be reversed, if treated early and in the right way. By providing clients in need of Online Reputation Clean-Up and Defense services, the Abraham & Harrison team harnesses the power of an integrated approach to attach negative opinions and misinformation from all sides. In combining our Search Engine Services (including Domain Name and Defensive SEO), Online Public Relations, Business Intelligence and our Online Grassroots and New Media Marketing Programs, the Abraham & Harrison team is able to deliver quick results. In the past, we have proven effective in minimizing the visibility of unfavorable content online, countering misinformation with real information and creating valuable allies among online opinion leaders on behalf of our clients.

About the Founding Partners

Mark Harrison, Founding Partner and CEO

Mr. Harrison's unique history of professional experience blends technology, education, business, and international affairs. Trained as a diplomat, Mr. Harrison has worked with UNHCR, the IMF, and the World Bank Group. He has served as a political functionary, technologist, and journalist in the US, Europe, Thailand, Israel, Tanzania, and Guatemala.

He has served as CTO and Technical Counsel to a companies ranging from Fortune 500's to start-ups, and has guided projects across the globe. He served as a technology adviser to Primedia, the US media conglomerate, Channel One, the world's largest in-school education and television news network, and largest minority-owned TV network in the US. He has built systems and infrastructures for the afore-mentioned organizations as well as a number of other major corporations including Booz, Allen & Hamilton, and Bell Atlantic/Verizon. Mr. Harrison currently acts as CTO and marketing adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com's Tom Hajdu. He is also an associate of Joseph Jaffe's New York based new media marketing company, crayon LLC.

Over the past 15 years, Mr. Harrison has taught at the secondary, university, and post-graduate levels in the US, Canada, Germany &Tanzania, and has developed curricula in business, academic methodology, languages, and technology. Mr. Harrison has lived and worked in Africa, Europe, the Middle East, Asia, and Latin America and speaks English, German, French, Swahili, and Spanish.

Chris Abraham, President and Founding Partner

Chris Abraham is an Internet analyst, web strategy consultant, and adviser to the industries leading firms, specializing in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris is a leading expert on corporate and PR blogging with a focus on citizen journalism, new marketing, and search engine optimization (SEO).

In addition to his roles as consultant and analyst, Mr. Abraham currently acts as Chief Marketing Officer and technology adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com's, Tom Hajdu. He is also an associate of Joseph Jaffe's New York based new media marketing company, crayon LLC.

Mr. Abraham is one of the internet's social media pioneers, having entered the scene in the early 1980's in the days of BBS's via dial-up over 200 Baud acoustic modems. Throughout the 1990's, he was a core member of the ground-breaking, Washington, DC-based Meta Network (TMN), and its parent company, Caucus Systems where in 1999 what is today known as "Web 2.0" and "Enterprise 2.0" was defined in colleague Tom Mandel's whitepaper "How Companies Think - Creating Collaborative Intelligence Online" and executed on a daily basis for companies, universities, and organizations via the seminal social media platform, Caucus Software. For more than a decade, Mr. Abraham laid the groundwork for today's modern social media as an online facilitator with Caucus Systems clients serving such clients as IBM and the US Government, and teaching with the University of Kalamazoo in the Education for the Arts project - the world's first accredited online high school course in creative writing.

Before moving to his current position, Mr. Abraham was a Senior Account Supervisor and a member of the Interactive Team at Edelman in Washington, DC, doing online public affairs. Before joining Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer and industry leader in online brand promotion and brand protection. At NMS, Chris directed the technology strategy for the firm, including the development, deployment, and launch of client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts.

Prior to joining NMS, Chris was a Washington-based technologist for over a decade. As Managing Director for Berlin-based beehive North America, Chris focused on developing web applications and offering training for corporate clients such as Pfizer. As GNU/Linux SA and online facilitator for Caucus Systems, Chris hosted virtual online events and communities of practice for clients such as IBM and eForum 2000.

Chris Abraham maintains the PR and marketing blogs, Because the Medium is the Message and Marketing Conversation. The blogs were originally designed as a laboratories in which to explore the media, the mediasphere, the blogosphere, marketing, PR, and buzz marketing but has expanded to become a media filter, including technology, blogging, pop culture, memetics, news, and analysis; meaning just about anything. Chris recently spoke about the main stream media and citizen journalism on the BBC World Service radio program World Have Your Say during the We Media conference in London.

Mr. Abraham is an active member and attendee of former US Ambassador Phil Lader's Renaissance Weekend conference where together with other industry leaders, US Senators and Congressmen, former US Presidents, renowned artists and writers, and other cultural, political, and business leaders he has spoken on topics ranging from new media to technology futurism to virtual company management. He is an experienced sailor with thousands of blue water miles to his credit, an impassioned rower with his own single shell housed on the Potomac River, an avid bicyclist, a trained and qualified dive master, and an accomplished photographer with over 20 years of professional experience and thousands of images with the world's top stock photo agencies.

Abraham & Harrison Vision Statement

In the rapidly changing world of marketing and public relations, the lines between traditional strategies and new media strategies continue to shift as the line separating the two is constantly moving. What was once viewed as impossible, is now quickly transforming into more and more of a science, with the Internet emerging as a unique and remarkable platform for consumer and business communication. Faster now, more than ever, people around the world are able to communicate with rapid fire quickness. Formerly “untappable,” obscure word-of-mouth is now a medium that many brands are leveraging to disseminate information; promote their products and services; as well as protect their namesakes. In this day and age, we don’t need to remind you of the Internet’s effects (be it favorable or dismal) on many popular brands. It is this phenomenon that has made Online Conversation Marketing an ideal solution for a variety of notable brands, ranging from Internet start-ups to public interest groups to major consumer brands.

Abraham & Harrison is comprised of a trained team of media, marketing and public relations experts working together to drive positive online presence on behalf of our clients. Operating in a “virtual office,” the Abraham & Harrison team is spread across four continents, representing more than 10 time zones and almost a dozen languages. This dispersion has given us a notable competitive edge, allowing us to quickly and effectively employ comprehensive Online Conversation Marketing Campaigns within more than 50 countries. Despite its benefits, the “virtual office” does not provide for the ideal environment for rapid response communication, in a traditional sense. Though Abraham & Harrison has proven its ability to provide crisis communication and react to changes in campaign strategy and messaging, we do not operate in a newsroom and are unable to collectively stop on a dime and refocus in the same way that traditional PR houses are able.

Online Conversation Marketing grew out of the increasing importance of relationships as it relates to effective branding via the Internet. Despite the wealth of information and opinions “out there,” Abraham & Harrison understands that an elite few lead sweeping trends in Online Conversation tone, volume and reach. These Online Opinion Leaders or Influencers continue to break news and share opinions that reach hundreds of thousands, if not millions of consumers everyday. Thus, the overarching strategy of Online Conversation Marketing is influencing the influencers – much like securing online endorsements on behalf of our clients. Unlike the formalized world of traditional marketing and PR, an effective Online Conversation Marketing Program takes much longer to develop, as Abraham & Harrison is in the business of securing positive relationships with often busy Opinion Leaders. We have been able to complete campaigns on behalf our clients in as little as 6 weeks, however, the turn around for the majority of brands is generally several weeks, if not months, longer. The “public” that we relate to is not the mainstream media, whose relationships can often be bought and sold; the “public” that we do relate to are the online influencers, who oftentimes, are no more than regular Internet users with a well crafted, interested blog or website that has drawn in its own audience. Although Abraham & Harrison already has a sundry of these influencers in pocket, we often have to develop new relationships on behalf of our clients, given their diverse demographic targets and needs.

Abraham & Harrison leverages email to conduct the majority of relationship building with online influencers, however, we are not a direct or email marketing agency. Often times, the opinion leaders that we contact on behalf of our clients are being reached “blindly,” meaning that they have not opted into any particular program. In order to effectively carry out these campaigns and still remain CAN-SPAM compliant, we pick and choose our targets carefully, ensuring that we provide them with relevant messaging and “gifts” or promotions or information that would be of interest to them. At the end of the day, much like traditional PR, a poorly thought out Online Outreach campaign (the facet of Online Conversation Marketing most like traditional PR in which we build relationships with popular bloggers and influencers on behalf of our clients) can result in little to no positive outcome for the client. It is for this reason that the ramp up time on these programs typically runs anywhere from one to three weeks, as we prepare lists of appropriate, likeminded targets that will likely respond well to our clients’ brands as well as development of appropriate, effective “messaging.”

All things to considered, it is also worth highlighting that unlike other Online Marketing and Advertising agencies, Abraham & Harrison does not thoughtlessly disseminate links and off-topic messaging throughout the user generated corners of the Internet. We value relationships and act as persuaders, storytellers and attractors on behalf of our brands. In working individually with online influencers and Internet users as both a macro (Online Outreach) and micro (Online Engagement, Grassroots Marketing) level, Abraham & Harrison builds relationships and drives favorable, organic conversation in a compliant fashion. The Abraham & Harrison methods reflect the natural progress of organic word-of-mouth – starting small and progressively growing to reach a larger and larger audience. In respecting the online community, the Abraham & Harrison team stands firmly against online solicitation (SPAM) of any kind. Both in Online Outreach and Online Engagement, we are fully transparent, or “open kimono.” We have found these methods to be the most effective when working with the “online public.”

As common conceptions of marketing relate to Online Conversation Marketing, Abraham & Harrison does operate neatly into the bucket of branding, as our methods are a combination of Search Engine Optimization, Grassroots Marketing and Online Public Relations. Clients in the past have likened us to online brand ambassadors. Such being said, we do not fit any pay-per-performance or CPM model. Our metrics are based on conversation and relationships rather than conversions and impressions, much akin to tradition grassroots and brand ambassador strategies.

To conclude, Abraham & Harrison is pleased to offer its unique Online Conversation Marketing services to an array of brands and organizations. Our past clients have found the mix of SEO, Online PR and Grassroots Marketing to be exceptionally effective in achieving their overall marketing objectives. Millions of people are talking online everyday – are you listening?

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Monday, June 02, 2008

Download Free Chapters of I Will Not Be Broken By Jerry White


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