Chris Abraham

Saturday, February 26, 2011

Google Blocks Content Farms With A Change To The Search Rank Indexing Al...

The script:

Hello, I’m HowToPhil thanks for stopping by. Today I’m going to give you a bit of an overview of a recent change to Google’s search indexing algorithm. This change should help reduce the effectiveness of a particular type of SEO strategy known as “content farming”.

Now in order to understand this change you’ll have to understand what content farming is. The process of content farming involves creating a large quantity of low quality content or copying content from original blogs in order to increase the search ranking of a brand or product within a given set of search keyword results. This has been historically very effective since it’s very hard for computers to tell what the “quality” of a given post is or to tell if a post is the original or a copy.

Google’s updated algorithm will scan the content of blog posts and try to determine both quality and the chance that it is a copy of an original post from someplace else. If it determines the post to be of low quality or to be a copy of content from someplace else then the ranking of that post will be reduced and it will appear further down in the search results. This should result in higher quality search results that point to more original and useful content.

What does all of this mean for the SEO companies, brands, organizations, and products out there? It basically boils down to a need to change strategy. The age of simply buying a lot of server space and cranking out poor content is coming to an end. Companies will have to engage bloggers and convince them to write about their products using targeted outreach to the appropriate blogger demographics and by having products, services, or news worth writing about. By doing this they will be able to generate original content and increase their search result rankings.

That’s it for the recent change to Google’s search indexing algorithm and how it will effect content farming. I hope this has helped you. Thank you and have a nice day.


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