Press Release for International Medical Corps Members Project

FOR IMMEDIATE RELEASE - WASHINGTON, DC, October 14 -- Online public relations firm Abraham Harrison LLC rallied the online community on behalf of International Medical Corps (IMC) during a crucial period of the voting for the American Express Members Project, earning the charity a place in the final voting round and exposure to over 2 million blog readers. When voting ended October 13th, IMC had finished 4th out of the 1190 projects originally submitted to the Amex competition and had earned $100,000.

"Abraham Harrison has been a tremendous asset to International Medical Corps during our American Express Members Project campaign. They bring a unique approach to online public relations," said Rebecca Milner, Vice President, Institutional Advancement, at International Medical Corps. "The worldwide web is a vast space, yet Abraham Harrison has found a formula to reach out to target audiences, effectively raise awareness and get online readers and activists to take action."

IMC was essentially out of the running for the award money when Abraham Harrison LLC was hired on September 16th. Up until now, IMC has been effectively unknown amongst the general public. IMC needed lots of attention, fast, to get votes for its project in the AmEx Members Project $2.5 million giveaway competition. After three weeks of intensive online promotion, the Abraham Harrison LLC team secured over 190 blog postings on behalf of IMC. Even using the most conservative measurements, over 2 million people - and more likely upwards of 6 million - read the posts about IMC.

Abraham Harrison LLC contacted thousands of bloggers on behalf of International Medical Corps, alerting them to the charity's mission, encouraging bloggers to spread the word to secure votes in the Members Project, and providing a helpful, blogger-friendly Social Media News Release to make blogging as easy as possible: http://ping.fm/x0CSE

The team at Abraham Harrison LLC also turned to its strong presence on Facebook, Twitter, and several other social networks, building groups and messaging followers. To drive SEO and further traffic, every one of the blog posts was promoted on Digg and several other social bookmarking platforms.

ABOUT ABRAHAM HARRISON LLC
Using its extensive knowledge and relationships in the online community, Abraham Harrison LLC brings its clients' messages to relevant online communities and delivers brand exposure to the millions of people worldwide who are increasingly turning away from print and television media and relying more every day on information received online. Abraham Harrison LLC is a geographically-dispersed company, with team members working on 4 continents.

CONTACT:
Mark Harrison, CEO
info@abrahamharrison.com
+1 (202) 657-4769
+1 (202) 330-5724 Fax
http://ping.fm/Ia5au

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