Chris Abraham

Saturday, February 02, 2008

Watch Firebrand Monday for Super Bowl Sunday Commercials


Firebrand Monday is on Firebrand the Monday after the Super Bowl, this Monday on ION (at 11PM every weekday night) and online at Firebrand.com. It will be the first annual "Firebrand Monday," February 4th, the day after the Super Bowl. On TV, the hour will be dedicated to major ads from the Big Game, featuring Celebrity CJs such as Reebok's "Office Linebacker" Terry Tate and Carmen Electra, who makes her Big Game debut in an ad for Hershey's "Ice Breakers."

As you see in the promotional video above, viewers watching the Firebrand Monday commercials will be treated to a series of spots featuring a parody of some of the most popular commercial icons including Mr. Clean, Mr. Peanut and the Cavemen, among others. The icons are placed on a football backdrop, either behind the scenes getting psyched up for the game, in the locker room, or huddling conspiratorially on the field. No matter how you slice it, Firebrand delivers an entertaining tribute to what has become advertising's greatest sporting event.

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