All my blog posts from Socialmedia.biz

• How to engage bloggers down the long tail
• Why promoting a brand takes perseverance
• Google gets more personal as it becomes more personalized
• The Law of Large Numbers is the digital marketer’s friend
• Google unmasks the anonymous with Google Authorship
• Dominate your personal brand on Google Images
• Does your website suck? Let us count the ways!
• 11 tips to make your social channels more awesome
• An automated solution for blogger outreach research
• Should you hire a social media community manager?
• Why content marketing will ultimately triumph over link building
• Google Authorship: Involve your staff in your brand
• SEO? Start by adding value to your website
• Google: Are authors replacing inbound links as the key to success in search?
• Best practices for grassroots social media campaigns
• Google Hummingbird tries to remove the masks
• Google demands your papers with Hummingbird
• Burnish your brand’s reputation, don’t ‘manage’ it
• Buttress your brand with content creation & community
• When selling social media, brand like a Realtor
• 7 strategies for succeeding in the new Google Search
• Content strategies to deal with Google Panda & Google Penguin
• Are you surfing the social media wave?
• Why you must armor your online reputation
• Facebook Object Debugger: A valuable tool for marketers & businesses
• Google now prioritizes speed over content
• Hunting the big game of long-term clients
• Are you a social media marketing trapper?
• With social media, you need to do more than forage
• You must get over your fear of being annoying
• Learn to lower your social media inhibitions
• Tweet like Guy Kawasaki for Twitter success
• The importance of ‘the ask’ in social marketing
• The harsh reality of Twitter: Popularity counts
• Find your voice in the social media crowd
• Can you build an audience while maintaining intimacy?
• Blogger outreach is more PR than social media
• In praise of social media perseverence
• Turn social into your own personal media empire
• Blog like there’s nobody watching
• Your fans want to know exactly how you did it
• When a crisis hits, how graceful is your response?
• Facebook paid sponsored content meets you only halfway
• 4 rules for successful guerrilla social media marketing
• 6 ways for your corporate site to ensnare customers
• Marketers still need to learn some basic HTML
• Why you should cross-post by hand
• SocialOomph offers essential Twitter tools
• Online communities are discovered, not made
• Listen & engage to build a trusted community
• How to go from student to master of your domain
• Add blogging to your to-do list this year
• 11 ideas for taking your digital marketing in new directions
• Turn your website into your social media brand HQ
• Let your customers in on your secret sauce
• Build social media equity, then spend it!
• Should you farm out some of your social media chores?
• Are you using updated keywords for your business?
• How to boost your Klout score with Flipboard
• Why you should treat your client like your BFF
• Why you need to buy all your domain names now
• Win the online reputation land war
• Remove those regrettable online reputation tattoos
• Own your online reputation with help from your friends
• For online reputation, the best defense is a good offense
• How to wine, dine and marry into the Google Search Index
• How to take control of your online reputation
• Don’t mess with Texas (or reddit)
• reddit is the elephant in the room of social media marketing
• How Flipboard is changing everything
• Don’t bring your social media completely in-house
• Integrity is inherent in earned media but not paid
• Your social media plan needs to shut up and start listening
• Blogger outreach is earned media not paid, right?
• Have you embraced Pinterest for your brand?
• Are you sold on frictionless sharing?
• How to prune your Twitter following
• Keep blogging even after you fracking hate it
• Don’t roll your eyes at social media influencers
• Be a persistent social media parent
• Why you, too, should be social media slutty
• Don’t fall in love with the shiny toy of the day
• Why can’t I share to Google+ from my apps?
• Your followers care about you, but do you care?
• Why Pinterest is changing how we communicate online
• Extended how to use Google+ for business video tutorial
• You don’t need to outrun the bear in social media
• How to get over social media writer’s block
• The quantum method of reaching out to bloggers
• How one author won over the gun buff message boards
• Round two for forums and message boards?
• Taste everything well before serving up your social media offerings
• Can PR leave behind magical thinking for science?
• The anachronistic social media isolationist
• Being pretty isn’t enough for social media success
• The Long Tail strategy for AdWords works for blogger outreach
• Become a big fish by starting in a smaller pond
• Christmas is a perfect time to make havoc online
• Social media success demands talent above technology
• The Social Media News Release explained in detail
• Detailed analysis of the perfect blogger pitch
• Amplify your good message with GaggleAmp
• Set up your Google+ brand page the right way
• Free Social Media for Financial Services Webinar
• Max SEO with 8 simple Google+ steps
• Here’s why it make sense to use Google Plus
• You’re seriously over-farming your donors
• Inbound marketing the way nature intended
• Real bloggers and real blogs always trump Robot Armies
• Real Americans don’t care much about A-list blogs
• How to pitch bloggers so they’ll post about you
• Either take your time commenting on blogs or get spamboxed
• How not to treat bloggers and how not to pitch blogs
• Why are you so afraid of engaging bloggers?
• Twitter success demands both top influencers and everyone else
• Build Twitter followers using the theory of everyone
• Google Adsense rewards quickest page loads
• You can now post images and photos directly to Twitter.com
• The big secret to getting people to read your blog
• How to add value through your blog
• Fire for effect when you can’t get a bead
• The synergy between social media and search
• How to become a super-node in the attention era
• You’re buying video games for yourself
• Google wants me to put Google +1 buttons on my blogs
• B2B social media marketing is essential
• Toyota launches a social network for drivers
• Simple language isn’t for bird brains
• Taking 50 million as seriously as one WSJ reporter
• Twitter is place and location-aware
• Easily turn your blog into an ebook
• Loic Le Meur interviews Fabrice Grinda at Le Web
• Sysomos Heartbeat 2.0 released
• Under the Second Life microscope
• How to make news in the digital era
• Gary Vaynerchuk reveals how to Crush It!
• The new Second Life reinvents itself
• The Social Media Marketing Handbook
• Helping a reporter out is big business for HARO
• Chris Anderson live in DC at the GrowSmartBiz
• ‘Twitter for Dummies’: Twitter for everyone
• ‘All a Twitter’ is Twitter for smarties
• I would have appreciated an apology
• Online communities are most authentic
• The Facebook Era is for business
• I upgraded to HootSuite 2.0 because it works
• Go to Bad Pitch Night School
• Is Scitable a game-changing model for publishing?
• Some ‘Twitter definitions’ are sponsored
• People with passion fuel social media

How to Engage Bloggers Down the Long Tail

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them. Thanks to Ed Tayter for his input on this post.

Honey Maid: Love

Gave me goosebumps #sogood